UPPROACH works with individuals and companies developing their web and Social Networking strategies to protect and build their identities.
"Who Knows You" is critical whether you are marketing yourself, a business, a product, or a service.
We have been taught for many years that it is: "It Is Who You Know That Counts."
This eventually evolved into "It Is How Many You Know That Counts."
The truth of the matter is that regardless of who and how many; if they do not know you they are of little or no value. What can someone or several people do for you if they do not know you? "It Is Who Knows You That Counts!"
The harsh reality is that if you, your business, your products, or your services are unknown; they simply will not sell to their potential or your expectation.
UPPROACH is about building your following; increasing the number of people who know you and what you have to offer yourself or through your products and services.
The habits of the people you are looking to identify and convert to your cause change all the time and you must be prepared to change as well or you will not find the people you want. It really is as simple as that.
You need to go where your prospects are; they may want to come to you but without effort on your part; they will be unable to find you. The people, customers, and partners you want to attract are looking for you. The questions you must answer are:
- Do you want to be found?
- What are you doing to be found?
If you want to be found then you must be in the places where your prospective clients, customers, employers, partners, etc. are looking and today that place is Social Networking Sites. Whether it is Facebook, LinkedIn, Twitter, Flickr, YouTube or your own blog; you must establish a presence. The more of these tools that you use; the more effective you will be.
"How Does UPPROACH Help?"
UPPROACH is about assisting you in establishing your Social Networking presence enabling your prospects to first find you and second get to know you. We help you create a Viral Marketing plan whether you are a business or an individual that will systematically build your reputation and engage your prospects.
Social Networks are viral in nature; meaning that they are like a virus and spread by Word of Mouth. By creating a presence that is built on helpful and timely information you establish your own or your business's credibility.
UPPROACH helps you develop a combination of Social Networking tools and processe that will increase your visibility resulting in more people that KNOW YOU.
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